Troubleshooting analytics and reporting
Analytics update issues
Analytics update issues can show up in a number of ways:
Analytics reports that have empty data, or empty data beyond a certain date.
Analytics reports where the search keyword reports are generated but click reports are empty.
Search keyword reports that display weird queries.
Search keyword reports that
Trend alert reports that are empty for all periods.
Location reports that indicate all traffic coming from a specific location.
Location reports that show internal IP addresses.
This article provides advice on troubleshooting issues that affect search analytics.
Search query reports
How are counts calculated in the query reports?
Funnelback records a search for every query run, but will ignore any queries that have a start rank > 1. This means views of pages 2 and above of the search results are not counted in the query reports.
All queries coming from a single or small number of IP addresses.
This is likely to be a poor integration where all traffic is coming via another system (e.g. the search is run via a CMS which makes the request to Funnelback on behalf of the user). For this type of integration it is important that the system sends an
X-Forwarded-For header along with the search query so that the correct remote address is logged by analytics.
The update the
X-Forwarded-For header value plugin can be used to remove the first or last value of the
X-Forwarded-For header, or all values but the first.