Marketing dashboard overview

The marketing dashboard is primarily targeted at non-technical users that are concerned with the reporting functions within Funnelback. This interface also enables users to maintain Funnelback’s best bets, synonyms, curator rules and training data for automated tuning.

Marketing dashboard all results pages screen

The marketing dashboard overview screen is composed of several features, which perform different functions. These include:

marketing dashboard 01
  1. Home button: Clicking on the Funnelback logo takes you to the home page for the marketing dashboard.

  2. Dashboard switcher: Switch between the administration and marketing dashboards.

  3. System configuration menu: Provides access to system configuration functions and also the API UI.

  4. Online help: Clicking this opens the Funnelback online documentation.

  5. User profile: Clicking on this opens a menu that provides access to your user profile and also the ability to log out of the administration dashboard.

  6. Filter results pages: Filters the results pages displayed as tiles below to include only those where the filter string matches within the name.

  7. Edit details: Edit the result page name and thumbnail.

  8. Results page tiles: Clicking on a results page tile opens the marketing dashboard for the results page.

Marketing dashboard manage specific results page

Selecting a results page tile from the marketing dashboard overview screen opens a dashboard for optimizing and analyzing the selected results page.

results page dashboard 01
  1. Quick search box: allows a search to be run against the current results page in preview or live mode. The Funnelback marketing dashboard provides the ability to preview any changes made using the available optimization tools. This allows best bets, synonyms and curator changes to be made and viewed without the live search being affected. The changes are then published to make them visible on the live search.

  2. Display all available results pages: returns to the marketing dashboard overview screen that lists all of the available results pages as tiles.

  3. Results page switcher: quickly switch between available results pages. Listed results pages are the same as on the marketing dashboard overview screen.

  4. Return to results page dashboard: indicates the current results page and clicking returns the user to the results page dashboard for the current results page.

  5. Analyze tools: menu of available analysis tools for the current results page.

  6. Optimize tools: menu of available optimization tools for the current results page.

  7. Show/hide menu: Clicking this button shows and hides the left hand menu.

  8. Results page thumbnail: Shows the current thumbnail set for the results page. This thumbnail is also displayed on the marketing dashboard overview screen result page tiles.

  9. Name of the current results page: indicates the current results page.

  10. Edit details: Edit the result page name and thumbnail.

The main area of the results page marketing dashboard provides access to all the analysis and optimization tools and displays a tile for each containing a summary of the tool.

Analysis tools

The analysis tools of the marketing dashboard provide insight into both search user behavior, and the underlying content available to Funnelback.

Query reports

View reports on queries and what people have clicked on - allows you to drill-down by date and export to various formats.

Content auditor

View reports on metadata, duplicates and other content features.

SEO auditor

Display information on how to improve the ranking of a particular document for a particular query.

Accessibility auditor

View accessibility auditor reports.

Optimization tools

The optimization tools of the marketing dashboard provide the ability to refine result pages in a range of ways, to improve the search user’s experience.

Best bets

Specify best bets for key queries, to ensure users see the results you want them to.


Control how some queries are interpreted to match up with your organization’s terminology.


Customization of result pages for specific queries.

Tuning search quality

Tuning Funnelback’s ranking.