Google Analytics view

A Google Analytics view asset represents a single view (profile) in your Google Analytics account. You can use this asset to display reports and summaries of the data of your site.

The Google Analytics features in Matrix use the older Google Universal Analytics properties. These properties will no longer collect or show data from July 1, 2023.

These assets are created once a connection to a Google Analytics application has been established through the Google Analytics connector and an available view is selected.

Once created, you can configure the settings of the Google Analytics view on its associated asset screens. These screens are the same as a standard page and are described in the asset screens documentation.

This chapter will describe the Details, Summary, Content, Audience, Goals, and Experiments screens, which are different for the Google Analytics connector asset.

Once a Google Analytics view asset has been created, it can be moved freely around your system.

Details screen

The Details screen for the Google Analytics view asset allows you to set the Google Analytics connector asset and the view to use for the asset.

For more information about the Status, Future status, Thumbnail, and Details sections of this screen refer to the details chapter in the Asset screens documentation.

Connector and view

The Connector and view section of the Details screen allows you to set the Google Analytics connector and the view to use for the asset.

The fields available are outlined below.

These fields will already be populated with the specification used when creating this asset if you created your Google Analytics view asset through a Google Analytics connector asset with an established connection,

Select connector

Select the Google Analytics connector asset to use on the asset. This will determine the views available to use on the Google Analytics view. To select a connector:

Click the Change button.
Select the connector asset from the asset tree.

Select view

Once you have specified a Google Analytics connector with an established connection to your Google Analytics application, a list of available views will be displayed in this field. To select a view:

Select the view that you want to use for the Google Analytics view asset.
Select Save.

This will determine the analytics data returned on the asset.

Summary screen

The Summary screen provides an overall summary of the Google Analytics data of your Google Analytics view, including page views and external referrers.

The Reporting period field outlines the period this report covers.

Session and page views

The session and page views section displays information on the sessions and page views of your site. The data available in this section include:

Total sessions
Total page views
Bounce rate
Session duration
Average page speed

Device usage

The device usage section displays information on the devices used to access your site. The data available in this section is broken down into three device categories: * Desktop.

Mobile.
Tablet.

For each device category, the following information is available:

Sessions
Pageviews
Session duration
Bounce rate

Top external referrers

The top external referrers section displays a list of the most popular external referrers to your site. For each medium/source listed, the following information is available:

Sessions
Pageviews
Session duration
Bounce rate

Top campaigns

The top campaigns section displays a list of the most successful campaigns on your site. For each medium/source listed, the following information is available:

Sessions
Pageviews
Session duration
Bounce rate

Content screen

The Content screen displays Google Analytics data on the most viewed content within your Google Analytics view, broken down into mobile and non-mobile views and content viewed by returning users to your site.

Most viewed content by returning users (all platforms)

The most viewed content by returning users (all platforms) section displays a list of the most viewed content on your site from returning users, that is, users who had previously already viewed this content.

The Reporting period field outlines the period the statistics listed in this section cover. The Total page views field specifies the total number of page views analyzed in this report.

For each content listed, the following information is available:

Pageviews
Landings
Exits
Bounces

Audience screen

The Audience screen displays Google Analytics data on the users who have viewed your site, including the countries and cities they are from and which operating system and browsers they are using.

Top 20 countries

The Top 20 countries section displays a list of the top countries in which users who have viewed your site are located.