Data platform integrations

Data platform integrations enable real-time personalization by connecting visitor data from external platforms directly with Squiz DXP.

These integrations allow Squiz DXP to query visitor profiles from external data platforms in real-time.

When a visitor requests a page, Squiz DXP accesses their profile and evaluates segmentation rules instantly.

This means personalized content is delivered based on a visitor’s most recent behaviors and attributes stored in the external platform, without relying on periodic data imports or manual synchronization.