Help Center

Menu

The information on this page relates to beta testing within the DXP

This documentation includes information for selected beta testers within the DXP. DO NOT use this unless you have been instructed to do so.

Create an event feed

Event feeds define what information you want to capture based on events received by the Customer Data Platform (CDP). This tutorial step guides you through creating two specific event feeds that will let you uniquely identify two types of website users. The tutorial uses the custom web behavior event type to record when a user interacts with a feature on the website. This interaction helps distinguish whether the user is a customer or a prospect.

Before you start

  • Read the Events documentation in Customer Data Platform to learn more about the full range of settings available. This procedure only describes the web behavior settings.

  • Remember that you are configuring two sets of event feeds in this tutorial step. The reference tables tell you what information you need to set and, in some cases, why you need to set it for this specific tutorial.

Create an event feed

To create an event feed:

  1. In your CDP instance, click on the Event feeds entry.

  2. Click the Create an event feed button and select Web behavior event feed from the menu that appears.

    This event type tracks user navigational events from configured websites.

  3. The website behaviors you want to capture are for two separate segments: Customer, and Prospect.

    1. Complete the Event feed details settings:

      Expand
      Field Name Customer value Prospect value Notes

      Name

      Customer

      Prospect

      What you set here appears in the CDP Segments configuration.

      ID

      This will autofill with the feed’s name, but can be overwritten as needed.
      Set it to select-customer.

      This will autofill with the feed’s name, but can be overwritten as needed.
      Set it to select-prospect.

      These IDs are what you set on your website frontend for the HTML elements that customers will interact with to trigger this event.

      Source

      Website behavior

      Website behavior

      Event type

      Custom

      Custom

      The Custom event type is necessary when you must implement frontend code like JavaScript to trigger the event.

      Custom event ID

      persona-selector

      persona-selector

      In both cases, customers will opt into a CDP segment using buttons with the ID names through a custom JavaScript function.

      Time period in days

      1

      1

    2. Select Add attribute and complete the settings for Event feed attributes for each segment:

      Expand
      Field Name Customer value Prospect value

      Attribute

      type

      type

      Rule

      equals

      equals

      Value

      customer

      prospect

    3. Select Create event feed when you have configured your event correctly.

  4. Repeat Step 3 for the Prospects event type.