Create A/B test content variants for a content block
You can select from and apply A/B tests to a content block in Page Builder content pages.
| You can only run one test on a single content page. However, you can have multiple blocks connected to the same test variation to run A/B tests on different personalization blocks. |
Before you start
Complete Create an A/B test variant and apply it to a content block to configure your test and apply it to a block.
Steps
To create content variants for a block subject to an A/B test:
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Select Edit to begin making changes to the content page.
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Locate a content block that has the header A/B testing.
Variant A is visible by default.
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Add the first content variation into the selected content block.
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Select Variant B.
If you decided to start with a component you are given the option to choose what content block type you want for Variation B.
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Create the second content variation in the Variant B content block.
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Select Save to apply the variations to the content block.
Next steps
Depending on how you configured your A/B test, you can now manually start your test or wait for the test to start at the scheduled time.
Read Squiz Optimization documentation for more information about viewing the results of a test once it has concluded.