Understanding personalization segments
Personalization segments (or segments for short) let you create complex content variations rules that you can apply to content blocks. You can assign one or more segments to a content block to personalize content for audiences based on your website strategy.
Understanding differences between standard and content page assets
Personalization on standard page assets is managed at the individual asset level.
Configuring personalization in Page Builder is decoupled from the content editing experience. Content editors can choose segments from pre-configured options available site-wide.
Providing a list of well-designed segmentation rules up-front lets content authors apply personalization consistently across a site.
Configuring personalization segments
Planning the customer segments you need for your site is essential to an effective site personalization strategy. Based on the customer segments you identify, you can set up complex rules that allow content authors to create the right content experiences based on customer needs.
Segments are centrally managed through your Squiz DXP organization’s Customer Data Platform service. After creating the segments, they appear as options that content authors can select in page content blocks.
Prioritizing segments for website users
The order in which segments are selected when you Add personalization to a content block determines their priority.
If a customer selects both the Is a student and High achievers segments, they will only see content tailored to Is a student if they happen across a Page Builder page with more than one of these variations configured.