Page variations
Page variations are not supported on Content Pages.
While content variations are supported on Content Pages (indeed, they are required for A/B testing to function), these variations apply to a specific content block, not the entire page.
Standard Pages support page-level variations through Personas, which contain configured evaluation rules.
For customers accustomed to using page variations, the following comparison might assist with becoming familiar with the Page Builder paradigm:
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CDP Events and Segments perform in Page Builder as Personas do in Matrix. That is, on Content Pages, CDP Events and Segments tailor what content is served based on pre-configured evaluations.
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A Personalization variation added to a block on a Content Page is analogous to a Variation added to Standard Page body copy.
On Content Pages, the content is varied at the block level, rather than the page level. This allows for more precise control over what content presents.
Read Personalization (Pink Blocks) and A/B Testing (Blue Blocks) for more information about personalized or varied content.