Create the A/B test
A/B tests are something that any content author or website editor can create and experiment with. Get started by creating a test from the Page Builder interface.
Before you start
You have completed the steps in Create a content page for the A/B test.
Steps
To link the content block to the A/B test:
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Select Edit to put the Conferences page into edit mode.
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Select the Content tab.
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Select on the content block you created.
This action opens a popup where you can choose an existing A/B test or create a new one.
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Click the Create new A/B test in Optimization link to create an A/B test. This action opens a browser tab where you can perform a basic setup of your A/B test in Squiz Optimization.
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Configure the A/B test by completing the basic information fields with these details:
- Test name
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Conference CTA
- Description
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Test the assumption that a more engaging CTA will improve conference page views.
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Select Create to save what you have configured.
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Leave the webpage open, and continue to the next tutorial step.