Create the A/B test

A/B tests are something that any content author or website editor can create and experiment with. Get started by creating a test from the Page Builder interface.

Before you start

You have completed the steps in Create a content page for the A/B test.

Steps

To link the content block to the A/B test:

  1. Click Build mode.

  2. Click A/B testing.

    The Add A/B test to page dialog presents.

  3. Click the Create new A/B test in Optimization link to create an A/B test.

    A browser tab opens where you can perform a basic setup of your A/B test in Squiz Optimization.

  4. Configure the A/B test by configuring the basic information fields with these details:

    • Test name: Conference CTA

    • Description (optional): Test the assumption that a more engaging CTA will improve conference page views.

  5. Click Create.

  6. Leave this browser tab open, and continue to the next tutorial step.