A/B Testing (Blue Blocks)

A/B tests use content variants to offer alternative content as part of the test.

Two different content blocks with no personalization applied can be tested.

Alternatively, A/B tests can be run with personalized content blocks inside a test.

Active content is marked by a blue border around the content block in the Preview column and the Page outline column.

Create an A/B test variant and apply it to a content block

Connect a test to a content block.
Create A/B test content variants for a content block

Set Variant A and Variant B content for the test.
Remove a testing variant from a content page

Disconnect a test from a content block.