A/B Testing (Blue Blocks)
Active content tests use a blue border and display an A/B testing label.
A/B tests use content variants as a way of offering alternative content as part of a test. You can choose to test two different content blocks with no personalization applied, or conduct a test with personalized content blocks inside a test.
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Create an A/B test variant and apply it to a content block
Connect a test to a content block.
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Create A/B test content variants for a content block
Set Variant A and Variant B content for the test.
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Remove a testing variant from a content block
Disconnect a test from a content block.