Create A/B test content variants for a content block

Select from and apply A/B tests to a content block in Page Builder content pages.

A test can only run on a single content page.

Tests and Content pages have one-to-one relationships with each other.

Before you start

To create content variants for a content block

Select Variant B from the Connect A/B test button.
1. The Variant A blocks now present as grey in the Preview column.
Hold the pointer over the pointer over a block to display the Capsule control for the block.
1. Because an A/B test is connected to this page and the current view is pointed to Variant B, the A/B testing icon pre-pends the default Capsule control icon.
Click the A/B test icon.
1. The Include in A/B test dialog presents.
This dialog offers multiple options.
1. Duplicate current content
  
  This option duplicates the selected block, so both variants contain the same block.
2. Add Component
  
  This option enables the addition of a new text or component block to variant B. This new block will not be included in Variant A.
3. Add Text
  
  This option creates a Variant B text block that presents instead of the selected Variant A text block.
4. Hide (leave blank)
  
  This option hides the selected block in Variant B.
Choose the option that fits the planned test.
Click Continue.
Set up the Variant B page according to the option selected above.
Click Save to save both page variants.

Depending on how you configured your A/B test, you can now manually start your test or wait for the test to start at the scheduled time.

Read Squiz Optimization documentation for more information about viewing the results of a test after it has concluded.