Create an A/B test variant and apply it to a content block

A/B tests for a content block can be created in Page Builder.

A test can only run on a single content page.

Tests and Content pages have one-to-one relationships with each other.

Before you start

Read about configuring tests in the Optimization service at Configure an A/B test

This procedure also assumes you have already completed one of these procedures to add a content block:

To test two text blocks, start with Add formatted text to a content page.

To test a formatted text and a component variant, start with Add a component block.

To create an experiment:

Click the A/B testing button in the Actions toolbar.
1. The Add A/B test to page dialog presents.
Click the Create new A/B test in Optimization link.
1. The Squiz Optimization Create A/B test page opens in a new browser tab.
Switch to this tab and configure the A/B test on this page.
Switch back to the Page Builder Content page browser tab.
1. The Add A/B test to page dialog should still be present.
Select the newly-created A/B test from the menu:[Choose available A/B test] menu.
Click the Connect A/B test button.
1. The A/B test button in the Actions toolbar now marks the original page as Variant A.

Now Create A/B test content variants for a content block for Variation A and Variation B in the A/B test.