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Test the suitability of a call to action based on page views

This tutorial puts you into the role of a content author creating content for a conference they promote. After reviewing the site analytics, the conversion rate for the current call-to-action does not yet meet expectations.

You decide to conduct an A/B test using the existing banner and test another design with more visual flair and a call-to-action button with different text. The hypothesis is that customers who view the updated design will click through to the conference landing page more than those who view the current design. The expected outcome is that the page views for the conference will increase when customers are served the updated design versus the existing design.

You can solve this common website content challenge using the content page asset in Squiz Content Management. This asset type lets you run A/B tests on content blocks through the A/B tests feature of Squiz Optimization.

While this tutorial will guide you through the steps to set up an A/B test from end-to-end, there is no way to generate traffic, so the test you set up can be run and stopped quickly. If you are doing this tutorial to see site traffic being distributed and being able to implement test results, you will not get this outcome from completing this tutorial.

Before you start

  • This tutorial assumes you already have a working website set up in Squiz Content Management with navigable URLs. If you still need to get a site configured, follow the steps described in Create a site using a template to create a working site.

  • Your site needs to have a navigable asset (such as a standard page asset) that you can set as the target of the Call To Action core component. You don’t need to focus on the page’s content for this tutorial.

  • Read and understand the features and capabilities of a content page asset compared with a standard page asset by reading the Standard page and content page feature comparison.

  • You should be familiar with how to Add a component block to a content page and how to add and configure an Call to action component.

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