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Set test traffic and success metrics

At this step in the tutorial, choose how many website users see each content variation.

In this scenario, send an equal number of visitors to each variant as part of the test plan.

This tests whether visitors served the New Conf CTA variation click through more than the control variant, Old Conf CTA.

Before you start

Read about configuring tests in Squiz Optimization at Configure and A/B test.

Steps

To set traffic and success metrics for an A/B test:

  1. Switch to the Conference CTA Squiz Optimization tab (previously left open).

  2. In your Traffic distribution section, set the Traffic distribution to 50:50.

    1. This can be set by dragging the circular handle until the values in the Variant A and Variant B text boxes are 50, or by entering the value, 50, in each text box.

  3. In the Success Metric section, click the Page view radio button.

  4. In the Page URL text field that appears enter the destination URL.

    This page must be navigable on your site, so user interactions can be measured.

  5. In the Test start section, click the Start manually radio button.

  6. In the Test duration* section, click the Finish manually radio button.

    If site metrics are collected as part of the test plan notes, use these values in the calculator to help determine an end date or visitor amount suitable for actual traffic or site visitor counts.

  7. Click Save and continue to the next tutorial step.