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Add personalization to a content block

You can apply personalization to a content block by clicking the Options icon (…​), then selecting Personalize for <selected_segment>.

The order in which the content variations appear determines the priority if more than one segment is in effect for a user.

Before you start

Events and segments should already be set up through the Customer Data Platform service.

Steps

To apply a personalization segment to a component or text block:

  1. Ensure the segment to which you want to make the content available is selected in the Personalization menu of the Actions toolbar.

  2. Click the chosen content block’s Options icon (…​) in the Page outline column.

  3. Select the "Personalize for <selected_segment>" menu option.

    A dialog box will present with the following options:

    Duplicate current content

    Use this option if you want to use the same content across segments.

    Add Component

    Use this option if you want to use another component for the chosen segment.

    Add text

    Use this option if you want to add a text field with the existing component.

    Hide (leave blank)

    Use this option if you want to hide this component for the chosen segment.

    Select the option that best suits your needs and click Continue

  4. Make any required changes.

  5. Click Save to save your changes.

You can also personalize content inline by hovering over the block in the Preview column and clicking the Personalize for <selected_segment> personalization capsule.