CDP Advanced Forms destination
The Advanced Forms destination automatically populates form fields with user data from the CDP Single Customer View (SCV). This reduces repetitive data entry for users who have existing SCV profiles.
Why use the Advanced Forms destination
Modern websites often rely on multiple form applications—such as registrations, inquiries, service requests, onboarding, applications, and surveys. Without a connected data approach, users are frequently asked to re-enter the same information.
The CDP Advanced Forms destination pulls consented profile information into supported form applications.
Key benefits
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Repetitive fields are pre-filled with known user data.
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Form completion requires fewer manual inputs.
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Behavior is consistent across different form tools.
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Data is used in accordance with user consent.
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A standardized prefill mechanism removes the need for custom development.
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Field mappings are managed through a self-service schema interface.
Getting started
Read the Customer Data Platform integration documentation in Advanced Forms for detailed configuration instructions, including:
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API credential generation.
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Destination setup.
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Field mapping.
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Embedding forms in your CMS.