Segmentation

The following sections explore the use of Squiz CDP’s segmentation capabilities to

  • create effective customer segments;

  • manage and edit customer segments;

  • use customer segments to drive marketing and engagement strategies;

  • and to troubleshoot issues.

The Segments section can be accessed by navigating to the Segments entry in the menu pane on the left side of the Squiz CDP UI.

Conceptual topics

How to articles