Segmentation
The following sections explore the use of Squiz CDP’s segmentation capabilities to
-
create effective customer segments;
-
manage and edit customer segments;
-
use customer segments to drive marketing and engagement strategies;
-
and to troubleshoot issues.
The Segments section can be accessed by navigating to the Segments entry in the menu pane on the left side of the Squiz CDP UI.
Conceptual topics
-
Learn about segmentation concepts.
-
Learn about single and exclusive segmentation group types.
-
About rule sets in CDP segments
Learn about rule sets and how you can use them to manage interrelated rules.
How to articles
-
Configure website behavior segmentation rules
Learn how to set up a website behavior rule.
-
Configure data integration segmentation rules
Learn how to set up a data integration rule.
-
Learn how to create a single segment in the CDP.
-
Create an exclusive segment group
Learn how to create an exclusive segment group in the CDP.
-
Learn how to manage segments after they are configured.
-
Set up success metrics for a segment in CDP
Learn how to configure success metrics for segments.