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Single customer view (SCV)

The Single Customer View (SCV) feature provides users with an overview of individual customer data in a single location.

This section documents the use of the Single Customer View feature.

It provides a step-by-step guide to navigating the Single Customer View, including:

  • viewing customers per segment;

  • searching for specific customers;

  • viewing customer profile details; and

  • analyzing customer behavior and preferences.

The section also covers more advanced features such as

  • finding and deleting a customer;

  • exporting customer data; and

  • best practices for data collection, storage, and compliance with data privacy regulations.

If you can not see the Single Customer View (SCV) options in your Squiz DXP organization, this often means that your user account does not have the CDP Data Agent secondary role applied.

You can ask a DXP Owner in your organization to add this secondary role to your DXP user account.

  • Schema

    Learn how to use and modify a SCV schema.

  • Segment insights

    Learn about data-driven analyses of specific customer segments.

  • Customers

    How to manage customers in Squiz Customer Data Platform

  • Exports

    Learn how to export customer data information in a comma-separated value (CSV) file.