Single customer view (SCV)
The Single Customer View (SCV) feature provides users with an overview of individual customer data in a single location.
This section documents the use of the Single Customer View feature.
It provides a step-by-step guide to navigating the Single Customer View, including:
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viewing customers per segment;
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searching for specific customers;
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viewing customer profile details; and
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analyzing customer behavior and preferences.
The section also covers more advanced features such as
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finding and deleting a customer;
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exporting customer data; and
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best practices for data collection, storage, and compliance with data privacy regulations.
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The signed-in user must possess the CDP Data Agent role to access the screens within the Single Customer View section of the Squiz CDP. This is a secondary user role, and it is administered through the Squiz DXP. Read about this role in the Squiz DXP documentation. |
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Learn how to use and modify a SCV schema.
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Learn about data-driven analyses of specific customer segments.
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How to manage customers in Squiz Customer Data Platform
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Learn how to export customer data information in a comma-separated value (CSV) file.