Segment insights
|
If you can not see the Single Customer View (SCV) options in your Squiz DXP organization, this often means that your user account does not have the CDP Data Agent secondary role applied. You can ask a DXP Owner in your organization to add this secondary role to your DXP user account. |
Segment insights are data-driven analyses about specific customer segments, such as behaviors, preferences, and engagement patterns.
To access the Segment insights view:
-
Select Segment insights from the menu.
-
You will be presented with the Segment insights page:
-
Select a segment from the expandable menu:
-
Select Apply. A list of the customers belonging to the chosen segment appears:
