About segmentation in the CDP

A brief introduction about segmentation and why it is useful.

What is segmentation?

At its core, segmentation is about identifying meaningful differences among groups of customers. These differences might include some or all of these categories:

Demographics

Differences such as age, gender, or the location your customer is browsing from.

Behavior

Differences such as purchase history and website activity.

Psychographics

Differences such as interests, values, or beliefs.

You can create more relevant and personalized customer experiences by analyzing these differences and grouping customers accordingly.

Why use segmentation?

With its robust segmentation capabilities, Squiz CDP can help you manage, analyze, and understand customer data.

Customer segmentation can help you to improve your marketing and engagement strategies. Businesses can learn customer behaviors and preferences by:

  • Divide a user base into smaller group segments.

  • Tailor their messaging and marketing campaigns to specific segment groups.

  • Offer better user experiences for website users through insights gained from the process.

Where can I use segmentation?

Segments play an important role in Personalization in Page Builder, which determines what content shows for your user segments in personalized page blocks.

Squiz Content Management also includes Segmentation assets that can access your segment and deliver tailored content aligned with that segment.