Create a website behavior event feed

This event type tracks user navigational events from DXP-hosted websites.

Before updating the website behavior event type, be aware of the potential changes in the tracking rule’s criteria. After the update, the previous event count might not truly reflect the latest configuration of the event tracking rule.

Updating the attribute filter value might be necessary to ensure continuous and accurate tracking within the same event feed based on content change and campaign ID requirements, .

Exercise caution and carefully review the event tracking rule settings to avoid discrepancies in event counting.

Web behavior event details

To set up a web behavior event feed:

  1. Provide the following details in the appropriate fields:

    • Event name

    • Event type. This field contains a menu with the following options:

      Page View

      An event that captures information about a user’s interaction with a URL.

      Attribute filters
      • URL - Domain

      • URL - Path

      • URL - Query string

      • Referrer - Domain

      • Referrer - Path

      • Referrer - Query string

      • Location - City

      • Location - Continent

      • Location - Country

      • Location - Region

      • Location - Region code

      • Interest - Tags


      This event is triggered when frontend authorization is attempted.

      Attribute filters
      • Authorized

      • Unauthorized


      This event triggers once per customer session at the initiation of a new session.


      A session is defined as a period of user activity, and when a yet-to-be-determined period of inactivity occurs, the subsequent hit is regarded as the start of a new visit.

      A return visit occurs when a user stops engaging with the website, and their current session expires after 30 minutes. Upon the user’s subsequent visit, a new session is created for them, and the return visit count is incremented by one.

      The return visit count is a metric that indicates the number of users who have visited the website at least once before. This event type tallies the total number of returned visits within the specified time. It measures the frequency with which users return to the site, providing insights into user engagement and the effectiveness of strategies to encourage repeat visits.

      Attribute filters

      This event has no attribute filters. The Attribute filter section will not be shown if this type is selected.


      This event activates when a user submits a consent approval through a dialog box.

      Attribute filters

      This event has no attribute filters. The Attribute filter section will not be shown if this type is selected.


      Developers have the flexibility to define this event type, allowing them to filter by a custom event ID triggered by the user.

      The custom event ID acts as a reference for web developers when the event is triggered on websites and web apps.

      This flexibility empowers developers to create and track specific interactions such as button clicks, section expansions, link clicks, or document downloads, tailoring tracking to the unique needs of their applications.

      A Custom Event ID is required to reference the web event when it is triggered.

  2. From the drop-down attached to the Rule field, select a rule to apply to the chosen attribute.

  3. In the Value field, enter a value against which the rule should be measured.

  4. Click the Add attribute button to nominate as many attributes as required to capture the required information.

  5. Click the Create event feed button when you have configured your event correctly. You can click the Cancel button to return to the Events screen without saving anything.

    Create event feed and cancel buttons