Getting started
The Squiz DXP User Journey Mapping Service (UJM) provides a crucial process for understanding and improving your users' experience on your website.
What is User Journey Mapping?
Squiz DXP UJM creates a visual representation of the steps a user takes when interacting with your website, from their initial awareness to their ongoing use.
The goal is to gain a deep understanding of your users' perspectives, identifying their pain points, needs, and motivations.
By visualizing the user journey, you can pinpoint areas where the user experience can be improved.
This includes identifying bottlenecks, friction points, and opportunities to enhance user satisfaction.
Privacy considerations
Squiz DXP UJM incorporates specific privacy considerations to ensure compliance with applicable legal requirements and industry standards.
This design principle ensures that collected data cannot be attributed to individual users, facilitating adherence to relevant privacy regulations.
- Regulatory compliance
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The Squiz DXP UJM service is designed to align with prevailing legal and regulatory frameworks pertaining to data privacy.
- Data anonymization
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Data collected for Squiz DXP UJM purposes excludes sensitive or personally identifiable information (PII).
- Consent
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Cookie notifications inform users of analytical data collection.
- Regional compliance
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In regions with stringent cookie consent requirements, cookie-based tracking functionalities are configured to be disabled by default, requiring explicit user consent before activation.
Audience
The primary Squiz DXP UJM audience is those in roles responsible for website optimization, marketing, and user experience.
Squiz DXP UJM facilitates the understanding of visitor website navigation for marketers, web managers, and UX designers.
These roles typically involve:
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Analyzing user behavior to identify areas for website improvement.
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Optimizing user journeys to achieve specific business objectives, such as registrations, applications, or purchases.
Specifically, the following user profiles have been identified:
- Site builders, content editors, and marketing specialists
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These roles, particularly those leveraging Squiz DXP’s Optimization capabilities, are designated as core users of the Squiz DXP UJM module.
- Digital marketers and user experience professionals
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This broad category includes content editors, site owners, and other professionals focused on enhancing user interactions.
- Low-code users
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In addition to the established Site Builder persona, a new persona, designed for users with limited coding expertise, is being considered.
The Squiz DXP UJM service is designed with accessibility for non-technical users as a key consideration.