What can I test?

The initial release of the Squiz DXP A/B testing service only supports A/B testing of Squiz DXP page builder content blocks.

Some example scenarios

Use A/B testing to investigate the effectiveness of different:

  • button labels

  • body copy

  • element layouts and positioning

  • colors/fonts/styles

in achieving a specific goal.

An A/B test can be linked to multiple content blocks within the same content page, each of which are configured for an A and B variant. However, for an effective test it is usually advisable to only change one thing for your test so that you can determine which option was more effective, then run further tests after applying the outcome.