What can I test?
Note: The Squiz DXP A/B testing service is limited to A/B testing of Squiz DXP page builder content blocks.
Example scenarios
Use A/B testing to investigate the effectiveness of different:
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Button labels
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Body copy
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Element layouts and positioning
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Colors, fonts, and styles
in achieving a specific goal.
Effective testing
A/B tests can be linked to multiple content blocks within the same content page, each of which can be configured for an A and B variant.
In most cases, however, an effective test means changing only one thing for a given A/B test.
With only one change tested, the test results make determining which option was more effective straightforward.
After applying the effective option, make a further single change and run a further A/B test.