What can I test?

Note: The Squiz DXP A/B testing service is limited to A/B testing of Squiz DXP page builder content blocks.

Example scenarios

Use A/B testing to investigate the effectiveness of different:

  • Button labels

  • Body copy

  • Element layouts and positioning

  • Colors, fonts, and styles

in achieving a specific goal.

Effective testing

A/B tests can be linked to multiple content blocks within the same content page, each of which can be configured for an A and B variant.

In most cases, however, an effective test means changing only one thing for a given A/B test.

With only one change tested, the test results make determining which option was more effective straightforward.

After applying the effective option, make a further single change and run a further A/B test.