What can I test?
| The initial release of the Squiz DXP A/B testing service only supports A/B testing of Squiz DXP page builder content blocks. |
Example scenarios
Use A/B testing to investigate the effectiveness of different:
-
button labels
-
body copy
-
element layouts and positioning
-
colors/fonts/styles
in achieving a specific goal.
Effective testing
A/B tests can be linked to multiple content blocks within the same content page, each of which can be configured for an A and B variant.
In most cases, however, an effective test means changing only one thing for a given A/B test.
With only one change tested, the test results make it simple to determine which option was more effective.
After applying the effective option, make a further single change and run a further A/B test.