A/B testing service

The DXP A/B testing service allows you to optimize the digital experience of various aspects of your site using A/B testing.

An A/B test can be linked to any Content page created using Page builder within the Content Management Service. The A/B test allows you to vary the content of one or more content blocks within the page between an A and B variant and measure the impact on successfully achieving a goal.

A/B testing is part of the feature set of the new page builder and cannot be used with older Standard pages.

Getting started

  • A/B testing

    Learn how A/B testing can be used to improve your site.

What do you want to do?