A/B testing service
The DXP A/B testing service allows you to optimize the digital experience of various aspects of your site using A/B testing.
An A/B test can be linked to any Content page created using Page builder within the Content Management Service. The A/B test allows you to vary the content of one or more content blocks within the page between an A and B variant and measure the impact on successfully achieving a goal.
| A/B testing is part of the feature set of the new page builder and cannot be used with older Standard pages. |
What do you want to do?
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Connect an A/B test to your page
Learn how to setup A/B testing for a content page.
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Learn how A/B testing can be used to improve your site.
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Configure your A/B test.
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Define when your A/B test will run.
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Manage all your A/B tests. Create new tests and view test results.
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Learn how A/B testing can be used to improve your site.
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Learn how to setup A/B testing with tutorials and training.