View A/B test results
A/B testing results
A/B test results
Live A/B test results are displayed while the test is running, on the Results panel.
The report can be accessed from the A/B testing management screen.
The page also displays the settings that were used to run the test.
| If your A/B test is connected to multiple content blocks then the test results represent the success of a set in driving the stated success metric. They indicate whether the variant A set or the variant B set is more successful. You can’t measure how one of the content blocks performs against another. If you wish to test this sort of thing you should run an A/B test that just changes the content block you are interested in. |
Export a PDF report
Once your A/B test is finished you can choose to save your test results.
Click the download report button to download the A/B test results as a PDF.
The report includes a summary, basic details on the test and the success metric.
The report presents a comparison of the conversion rates for the two variants that were tested.
Implementing the findings
The results of the A/B test will provide you with information that can be used to decide if you wish to implement either of the variants, or to perform a new test.
The example above shows that variant A (sign up) was significantly more successful than variant B (join now) in achieving a conversion.
At this point you could choose to implement variant A on your site, or you could run a new A/B test comparing variant A to a further variant to further optimize the experience.