Create an A/B test

There are three ways to create a new A/B test.

Create an A/B test from your page builder screen

A/B testing can only be configured on URLs that are Content page assets stored within the DXP CMS. Other pages (such as Standard Pages) cannot currently be connected to an A/B test.
  1. Navigate to the page on which you wish to run your A/B test.

  2. Connect an A/B test to the page and select which content block will participate as discussed in Connect an A/B test to your page.

Create a new A/B test from within the DXP Optimization service

  1. Select the Optimization service from the DXP home screen.

  2. Click on the A/B testing card to open the A/B testing management screen.

  3. Click the Create A/B test button.

    The A/B test builder screen opens.

  4. Enter a name into the Basic information section.

  5. Click the Save button at the bottom of the page.

    The A/B test is created.

  6. Read the Configure an A/B test chapter for more information on how to configure the test specifics.

Create a new A/B test by duplicating another A/B test

  1. Select the Optimization service from the DXP home screen.

  2. Click on the A/B testing card.

    The A/B testing management screen opens.

  3. Select the A/B test that you wish to duplicate.

  4. Click the …​ button.

  5. Choose the Duplicate option.

  6. Enter a name into the Basic information section.

  7. click the Save button at the bottom of the page

    The A/B test is created.

  8. Read the Configure an A/B test chapter for more information on how to configure the test specifics.