Website behavior event feed
Website behavior event feeds track end-user navigational events from configured websites.
Create a feed from by clicking Create event feed and choosing one of the following:
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Website behavior — Captures and stores event data with user consent to provide personalized experiences.
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Consentless website behavior — Uses event signals that do not identify users and are not stored.
Website behavior navigation event types
Website behavior event navigation events include the following types.
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Captures and stores event data with user consent to provide personalized experiences.
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Consentless website behavior event feed
Uses event signals that do not identify users and are not stored.
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Login events track user authentication attempts and IdP attributes.
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Visit events track user sessions and return visit frequency.
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Custom events track developer-defined user interactions and behaviors.
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Search events track user search queries and search behavior.
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Before updating a website behavior event type, be aware of the potential changes in the tracking rule’s criteria. After the update, the previous event count may not reflect the latest configuration of the event tracking rule. Updating the attribute filter value might be necessary to ensure continuous and accurate tracking within the same event feed based on content change and campaign ID requirements. Exercise caution and carefully review the event tracking rule settings to avoid discrepancies in event counting. |