Overview
The Squiz Customer Data Platform (Squiz CDP) collects data in a governed way from sources like the web, mobile devices, CRMs, call centers, and even IoT sensors.
The data is unified to create accurate, real-time customer profiles.
Seamlessly sharing unified customer data across various channels and systems helps deliver meaningful personalization and enhanced customer insights.
The Squiz CDP prioritizes customer-centric features, enabling effortless content personalization, breaking down data silos, empowering marketers to create highly personalized, authenticated experiences, and providing tools for measuring ROI on personalization strategies.
With the Squiz CDP, you can quickly build websites, portals, and intranets.
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Learn about the Dashboard in Squiz CDP.
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Learn about web behavior events in Squiz CDP.
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Learn about destinations for sending CDP data to other systems.
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Learn about how Segmentation can be used within Squiz CDP.
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Learn about the Single Customer View (SCV) and its uses.
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Using the SCV API Customer endpoint
Learn about the Single Customer View (SCV) API.
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If you can not see the Single Customer View (SCV) options in your Squiz DXP organization, this often means that your user account does not have the CDP Data Agent secondary role applied. You can ask a DXP Owner in your organization to add this secondary role to your DXP user account. |