The Funnelback marketing dashboard provides web-based access to results page analytics and reporting functions as well configuration of marketing tools such as best bets, curator rules and synonyms.
The analyse features of the marketing dashboard provide insight into both search user behavior, and the underlying content available to Funnelback.
View reports on queries and what people have clicked on - allows you to drill-down by date and export to various formats.
View reports on metadata, duplicates and other content features.
Display information on how to improve the ranking of a particular document for a particular query.
View accessibility auditor reports.
The optimise features of the marketing dashboard provide the ability to refine search result pages in a range of ways, to improve the search user’s experience.
Specify best bets for key queries, to ensure users see the results you want them to.
Control how some queries are interpreted to match up with your organisation’s terminology.
Customisation of result pages for specific queries.
Tuning Funnelback’s ranking.